![]() As a result, they grow to expect this superior experience from any business they engage with. As disruptive companies leverage breakthroughs in cloud, mobile, social, and artificial intelligence technology to deliver personalized, valuable, and immediate experiences, customers have more choices than ever. It’s easier than ever for customers to take their business elsewhere to find an experience that matches their expectations. ![]() Historically, customers have expected basics like quality service and fair pricing - but modern customers have much higher expectations, such as proactive service, personalized interactions, and connected experiences across channels. By definition, customer expectations are any set of behaviors or actions that individuals anticipate when interacting with a company.
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